Fundraising sucks. Please help.
hey all, so I've been helping a fund out of the East Coast in fundraising.
If I can succeed, I can join the fund. However I'm really struggling to get them meetings. So I thought I'd throw this problem to the group - and see if you guys have found unique ways of hustling up meetings successfully. I had tried looking up all the LPs in a given city in Preqin and Pitchbook, and then emailed them cold, specifically highlighting whom we knew in common via Linkedin. Low/no yield.
I am now trying one-by-one connections on Linkedin. It's a young-ish fund (2nd fund, decent IRRs on fund I but no exits yet). Keen to have the group's advice, because as of right now I'm failing.
I have been using Linkedin Sales Navigator to group contacts by city as well. I guess it goes to show the value of keeping the network fresh and to keep in front of people with messages and information. I have met hundreds of LPs, but haven't done the best job keeping in touch and cultivating the relationship. Now that I need them to take my email seriously in a hurry, it's been difficult.
They have co-investment deals in-hand as well. The fund has invested in some good ones, pretty high-profile, etc. I could try to use that to open doors. But I don't think I can just throw this across the transome and cold-intro it that way.
Anyway, I'm seeking the group help. It's really hard for young funds to raise, and the struggle is real. Frankly, I think it's fairly easy to write checks in this industry but gathering blind pool money? That's really hard.