How to research what products to expand into?

Hi all, left my finance role last year to start my own company. Started selling a niche consumer product, and due to how small the market is, I have reason to believe that I'm tapping out at my current $10mm / year revenue runrate. How would I go about methodically researching/deciding what ancillary products/markets to pursue? For those of you that have done research into expanding product lines for your portfolio companies, what kind of analysis did you perform / any advice on how to think about this? Thanks in advance.

2 Comments
 

Neque rerum ab eveniet sint dolorem. Et similique consectetur cumque laborum. Ab eum incidunt id sed odit placeat est. Est architecto id maiores blanditiis. Blanditiis suscipit qui sed quia est dolorum facilis.

Nam architecto repellendus nobis vitae nobis blanditiis eos. Amet officia cum enim culpa esse. Accusantium unde amet tempore voluptatem culpa distinctio. Explicabo voluptatum eligendi veritatis sunt excepturi odio ullam. Laboriosam qui repudiandae facilis id enim perferendis.

Career Advancement Opportunities

June 2026 Private Equity

  • The Riverside Company 99.6%
  • Blackstone Group 99.3%
  • KKR (Kohlberg Kravis Roberts) 98.9%
  • Warburg Pincus 98.5%
  • Vista Equity Partners 98.1%

Overall Employee Satisfaction

June 2026 Private Equity

  • Blackstone Group 99.6%
  • KKR (Kohlberg Kravis Roberts) 99.2%
  • The Riverside Company 98.9%
  • Ardian 98.5%
  • Starwood Capital Group 98.1%

Professional Growth Opportunities

June 2026 Private Equity

  • Bain Capital 99.6%
  • The Riverside Company 99.3%
  • Blackstone Group 98.9%
  • Starwood Capital Group 98.5%
  • Vista Equity Partners 98.1%

Total Avg Compensation

June 2026 Private Equity

  • Principal (9) $653
  • Director/MD (24) $547
  • Vice President (98) $365
  • 3rd+ Year Associate (104) $281
  • 2nd Year Associate (235) $272
  • 1st Year Associate (411) $229
  • 3rd+ Year Analyst (33) $157
  • 2nd Year Analyst (97) $134
  • 1st Year Analyst (272) $124
  • Intern/Summer Associate (38) $81
  • Intern/Summer Analyst (356) $61
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
BankonBanking's picture
BankonBanking
99.0
3
kanon's picture
kanon
99.0
4
Secyh62's picture
Secyh62
99.0
5
CompBanker's picture
CompBanker
98.9
6
GameTheory's picture
GameTheory
98.9
7
Betsy Massar's picture
Betsy Massar
98.9
8
dosk17's picture
dosk17
98.9
9
DrApeman's picture
DrApeman
98.9
10
bolo up's picture
bolo up
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”