I coded a SaaS Tool for Researching PE Funds... is this useful?

Question

I built a SaaS tool that allows to diligence PE funds by analysing their LinkedIn data in an org chart. I find it super useful for understanding the calibre of the deal team profiles. E.g., if you are looking to switch to KKR or BX, you can actually see all of the Associates in that fund and look into what jobs / universities they came from previously.

The inspiration for this came from my frustration with LinkedIn's user interface (and severe corona-induced boredom). Would love to get feedback from other PE investors, who might have similar research needs.

Anonymous Monkey · Accepted Answer

That is something that’s very important when evaluating a fund that we always looked for. Some managers are willing to be upfront about it and address the turnover, but I have seen it be something that wasn’t discovered until later in diligence. So, possibly an interesting use case for doing diligence on LMM and MM funds, but I also can’t imagine paying for something like this. If we want to know of any significant turnover, we’ll ask them. And if they lie and say none, it’ll still come up in reference calls and a simple filter on LinkedIn to see people previously at the firm does the job.

acardboardmonkey · Answer

Pricing for fund products is generally done based off of AUM and number of users. Some people charge per data pull, but I wouldn’t do that here. Just do some market research of ballpark prices for things like Addepar or other finance focused platforms, maybe even mystery shopping. But I feel like you’re better off bespoke here since willingness to pay is much higher for a 10bn FoF than a MFO with low AUM.

acardboardmonkey · Answer

I agree with you. My firm has an in house data person that does stuff like this for our direct investment process. But maybe thinking about pricing is a useful process to decide if expanding product functionality is worth it. I do think for the proposed use case here you’d need to dilligence people yourself anyway, so this might be more useful as an aspect of trawling for early stage investments.

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I coded a SaaS Tool for Researching PE Funds... is this useful?

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I coded a SaaS Tool for Researching PE Funds... is this useful?

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