Inappropriate PE Firm Name

This is a partially serious question. I’ve been thinking recently about what to name that PE firm I’ll create one day, when I finally get around to it. Naturally, I’d like to name it after my grandpa who was my first business hero. So I’d like to use his initials as the name of the firm; however, his initials are also an internet acronym for a phrase that includes a swear word and might be considered crude/inappropriate to some people. In reality, the acronym is not super common, such that I’d say 60% of younger people will know what it means (in the correct context) but a smaller portion of less internet-savvy older people. For example, while these are way more obvious than the one I had in mind, it would be like naming the firm “WTF Capital”, “THOT Ventures”, or “PAWG Alternative Asset Management”. I would just feel weird having such letters plastered to my polo shirt— and hat, and golf balls— when I’m playing a round with prospective investors. Thoughts?

14 Comments
 

I find that the idea of a relevant name that would be close to inappropriate would itself - self-market the firm.  

When it comes down to it, it's free advertising.  Just focus on your returns to investors and the catchy name.  People will be more drawn to it.

 

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