Inappropriate PE Firm Name
This is a partially serious question. I’ve been thinking recently about what to name that PE firm I’ll create one day, when I finally get around to it. Naturally, I’d like to name it after my grandpa who was my first business hero. So I’d like to use his initials as the name of the firm; however, his initials are also an internet acronym for a phrase that includes a swear word and might be considered crude/inappropriate to some people. In reality, the acronym is not super common, such that I’d say 60% of younger people will know what it means (in the correct context) but a smaller portion of less internet-savvy older people. For example, while these are way more obvious than the one I had in mind, it would be like naming the firm “WTF Capital”, “THOT Ventures”, or “PAWG Alternative Asset Management”. I would just feel weird having such letters plastered to my polo shirt— and hat, and golf balls— when I’m playing a round with prospective investors. Thoughts?
Hahaha this is hilarious. My recommendation would be to definitely not name your company that. One workaround would be to just name it after his last name (50/50 chance you also share the last name, so could work well).
I find that the idea of a relevant name that would be close to inappropriate would itself - self-market the firm.
When it comes down to it, it's free advertising. Just focus on your returns to investors and the catchy name. People will be more drawn to it.
BDE Capital Management
BBC Acquisition Corp — we like to throw our dicks around
YOLO Advisors — give us your money, we are incentivized to lose it or make extremely large gains and take half
Perhaps FJB Partners?
Let's Go Brandon Capital
GFY Capital Partners
SUK Partners huh?
BBC capital partners
Pawg Asset management needs to be a thing!
WAP Partners
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underrated comment
use full name instead of acronym. like William Tudor Capital instead of WTF (drop whatever F stands for).
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