Mar 09, 2021

LTV for Direct to Consumer Company

Monkey_Bubbles - Certified Professional
Monkey_Bubbles
Senior Baboon IB
Subscribe

Monkeys -- Quick question. 

For a direct to consumer company (non-SaaS), generally how would you calculate LTV? It feels like there are a number of ways to do this so wanted to hear your thoughts. 

Thanks

Keywords
cac
LTV
Subscribe
1 Comments
 
OwwMyFeelings - Certified Professional
Neanderthal PE
5y

Nulla reiciendis accusamus non facere quis ad assumenda. Dolore sint dicta aperiam consequatur. Distinctio accusamus praesentium earum. Dolorum doloremque vero omnis fugiat ea.

Dolore dolor rem veniam ab. Sequi ab tenetur totam rerum nulla.

See All Comments - 100% Free

WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)

Reply
Quote
Report
Other
Authored by: Certified Private Equity Professional - Vice PresidentCertified Private Equity Pro

Trending Content - Private Equity Forum

View all

Career Resources

Career Advancement Opportunities

September 2026 Private Equity

  • The Riverside Company 99.6%
  • Blackstone Group 99.3%
  • KKR (Kohlberg Kravis Roberts) 98.9%
  • Warburg Pincus 98.5%
  • Vista Equity Partners 98.1%
View PE Report

Overall Employee Satisfaction

September 2026 Private Equity

  • Blackstone Group 99.6%
  • KKR (Kohlberg Kravis Roberts) 99.3%
  • The Riverside Company 98.9%
  • Ardian 98.5%
  • Warburg Pincus 98.1%
View PE Report

Professional Growth Opportunities

September 2026 Private Equity

  • Bain Capital 99.6%
  • The Riverside Company 99.3%
  • Blackstone Group 98.9%
  • Starwood Capital Group 98.5%
  • KKR (Kohlberg Kravis Roberts) 98.1%
View PE Report

Total Avg Compensation

September 2026 Private Equity

  • Principal (9) $653
  • Director/MD (24) $547
  • Vice President (99) $363
  • 3rd+ Year Associate (106) $280
  • 2nd Year Associate (235) $272
  • 1st Year Associate (414) $231
  • 3rd+ Year Analyst (33) $157
  • 2nd Year Analyst (97) $134
  • 1st Year Analyst (273) $126
  • Intern/Summer Associate (38) $81
  • Intern/Summer Analyst (356) $61
View PE Report
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Read more

Leaderboard

1
redever's picture
redever		 99.2
2
Secyh62's picture
Secyh62		 99.0
3
kanon's picture
kanon		 99.0
4
BankonBanking's picture
BankonBanking		 99.0
5
dosk17's picture
dosk17		 98.9
6
Betsy Massar's picture
Betsy Massar		 98.9
7
DrApeman's picture
DrApeman		 98.9
8
CompBanker's picture
CompBanker		 98.9
9
GameTheory's picture
GameTheory		 98.9
10
Mimbs's picture
Mimbs		 98.8
View all
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”

Read more