Marketing Tactics by Investment Firms of All Types?
One tactic I’ve always found somewhat dishonest is investment firms only communicating their best or ‘select’ investments and sweeping their bad investments under the rug. The bad ones tell just as much if not more about a firm than the good ones.
I’ve seen portfolio companies wiped from investment firms websites, materials, and more (similar to a modern day breakup).
It would be interesting if the SEC mandated that if a firm provided a list of current and former portfolio companies it must be comprehensive. Would this be good or bad? For who?
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