Silver Lake's Endeavor Takeover w/ planned sell off ( via Bloomberg) - any speculation/thoughts on which parts of business will be sold?

Bloomberg Jan 18: Silver Lake Plans to Sell Off Parts of Endeavor After Takeover

Businesses are broken out into three categories (per 2022 annual report)

Owned Sports Properties: WWE, UFC, Euroleague Basketball

Events, Experiences, Rights: IMG Events, IMG Media, On Location, Endeavor Streaming, OpenBet, IMG Arena

Representation: WME, IMG Licensing, 160over90

Below is a description of each of the business units from the 2022 annual report:

Owned Sports Properties

We believe that our Company is distinguished by our ownership of intellectual property, including UFC, a global sports property and the premier mixed martial arts sports organization, and PBR, the world's premier bull riding circuit. UFC was founded in 1993 and has grown in popularity, having now hosted more than 600 events and grown its fan base to more than 680 million fans. UFC has developed its global audience of over 900 million households through an increasing array of global broadcast license agreements and its owned FIGHT PASS streaming platform. PBR now features more than 800 bull riders competing in more than 200 bull riding events each year. PBR’s overall live event attendance has increased by more than 40% since PBR was acquired by Endeavor in 2015. In 2022, PBR entertained approximately one million fans across its tour events for the first time in its history and grossed its highest ever annual consumer ticketing revenue. We also have an up to 20-year strategic partnership with Euroleague, consisting of an initial 10-year term that began in 2016 with a 10-year renewal provision subject to certain conditions. As sports property owners, we retain control over the organization, promotion and marketing of UFC and PBR, and the monetization of their events and media distribution. At the end of 2021 and in January 2022, we acquired ten Major League Baseball Professional Development League clubs (the "PDL Clubs"), which were being operated under the Diamond Baseball Holdings, LLC ("DBH") umbrella. In September 2022, we sold the DBH business, including the PDL Clubs.

Events, Experiences & Rights

We own, operate, or represent hundreds of global events annually, including live sports events covering more than 15 sports across more than 25 countries (e.g., ATP Tour Events, such as the Miami Open and Madrid Open), international fashion weeks (e.g., New York Fashion Week), art fairs (e.g., Frieze London and Frieze Seoul), music, culinary, and lifestyle festivals (e.g., The Big Feastival), and major attractions (e.g., Hyde Park Winter Wonderland and Barrett-Jackson). On Location, a leading provider of global premium live event experiences across sports and music, services more than 1,200 events and experiences built around major events, including the Super Bowl, the Aer Lingus Classic college football game, the Ryder Cup, the NCAA Final Four, Coachella and the next three Olympic Games. We also operate IMG Academy, a leading sports and education brand with an innovative suite of on-campus and online programming, including its Bradenton, Florida boarding school and sports camps, IMG Academy+ online coaching, and Next College Student Athlete ("NCSA") college recruiting. The boarding school serves more than 1,400 full-time students, provides campers and adult athletes approximately 15,000 camp experiences annually, and hosts a number of professional athletes, teams, leagues, and corporate clients. As one of the largest independent global distributors of sports and entertainment programming, we manage, advise on, and sell media rights globally on behalf of more than 150 clients, such as the International Olympic Committee, the ATP Tour and the National Hockey League ("NHL"), as well as for our owned assets, including UFC and PBR. Our production business is one of the largest creators of sports programming in the world, responsible for thousands of hours of content on behalf of more than 200 federations, associations and events, including the English Premier League, The R&A, DP World Tour, and our owned asset, UFC, as well as owned channels Sport 24 and EDGEsport. Through our digital agency, Seven League, we build strategies and digital ecosystems, and run and monetize digital channels for clients, including the National Football League ("NFL"), the National Basketball Association ("NBA") and the NHL. Our sports data business, IMG ARENA, provides data and content to sportsbooks and media partners around the globe, delivering data feeds from approximately 43,000 sports events annually. This data powers IMG ARENA's Event Centre product suite, including the UFC Event Centre. In addition, IMG ARENA provides live video streams for sportsbooks for approximately 48,000 events per year, as well as a portfolio of virtual sports products. We leverage the technology derived from IMG ARENA to provide streaming video solutions to our clients and our owned assets via Endeavor Streaming. In addition, we closed our acquisition of leading B2B sports betting technology provider, OpenBet, in the third quarter of 2022, which, together with IMG ARENA, formed a new operating segment January 1, 2023. We believe that our collective offering is more important than ever, as the demand for premium content and live experiences continues to be strong.

Representation

We represent many of the world’s greatest creators, performers, influencers, athletes, and models across entertainment, sports, and fashion. In 2022, WME clients were involved in five of the top 10 grossing films at the domestic box office, including three of the top five. We were responsible for arranging the essential elements for more than 310 scripted series on broadcast, cable, and streaming channels. WME also closed deals for more than 200 new books, including 57 bestsellers. We had a strong presence at major music festivals in 2022, with over 30 clients performing at Lollapalooza and more than 25 clients performing at Stagecoach, accounting for nearly half the lineup at the latter. In theater, WME clients garnered 15 nominations and two wins at the 2022 Tony Awards and WME represented talent in more than 60% of the productions that opened in the 2021- 2022 Broadway season. In sports, clients took home both men’s and women’s US Open singles tennis championships and three clients were selected as lottery picks in the 2022 NBA Draft, the most of any agency. We are dedicated to helping our clients increase the monetization potential of their intellectual property, build enduring brands, diversify and grow their businesses, and expand their geographic reach. We are also a leading provider of licensing services to entertainment, sports, and consumer products brands with nearly $15 billion in total retail sales. Our licensing business ranked No. 1 in 2022 according to License Global magazine. We license our owned intellectual property, including the UFC and PBR, and represent third party brands across the automotive, fashion, lifestyle, entertainment, athletics, legends, personalities, corporate, sports league, and event categories. Our clients include Anheuser-Busch InBev, Dolly Parton, Jeep, Lamborghini, Lionsgate, Epic Games (Fortnite), Gap, and the NFL. Meanwhile, marketing services are delivered by 160over90, our full-service cultural marketing agency specializing in integrated services including experiential, influencer, social and digital, and public relations/communications. 160over90 works on behalf of some of the world’s largest brands, including Amazon, Capital One, AB InBev and USAA. The agency also partners with some of the fastest growing brands among US adults, according to a Morning Consult 2022 Brand Report, including Bose, Major League Baseball and T-Mobile. Through our owned and operated events and represented clients, our marketing services have access to unique content and activation opportunities, which we believe provides us with a competitive advantage.


 

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