Why The Hate on Sourcing?

Still an undergrad, but I've been hearing a lot of people say that a sourcing role is either undesirable, poor preparation for an investing career, or both. It sounds way more fun to me than making financial models, but I'd like to hear people's thoughts on why sourcing is perhaps overrated or not enjoyable. I'd also be happy to hear what people enjoy about it.
 

Edit: I should have clarified that I was talking about sourcing in the sense of growth/VC/PE. Got a lot of responses about biz dev sourcing (still sounds cool!), but hopefully that makes my question a little more clear.

 

People on here tend to be quant/math oriented and want to be investors so they look down on jobs that are based on soft skills. Sourcing deals can be a very rewarding experience.

It's just an anecdote that I heard through a friend about someone else I went to school with, but I heard he got into business development and killed it, making ~$800k in one year in his late twenties. Obviously comp will depend on the firm's commission structure and how many deals you can bring in.

"I'm going to make him an offer he can't refuse."
 

Business development (sourcing) guy here.  It's just not as sexy on WSO because you're not the one executing the deal, but it can be a great career if it's your thing.  Chiller lifestyle (no sprints or fire drills) and comp can be decent as you advance.  I'm testing the market now and was just quoted 400-450k cash + carry for VP at a solid MM fund.

One caveat though is that there is huge variability in how sourcing is managed from firm to firm.   You could be stuck finding contact information and cold-calling all day or you could be working on thesis generation with the investment teams and going to conferences, having bankers take you out to ballgames and dinners, etc.   

 
Most Helpful

Seriously the two things that will propel your career in private equity are the ability to raise money and the ability to source off-market deal flow. Without these two you will never rise above VP/Principal in the vast majority of funds. Anyone who knocks sourcing doesn’t really understand how the industry makes money.

 

Sure, so just for context I’m an Execution Associate at a UMM PE shop focused on NAM old economy businesses.

So what I mean by “off market” is genuinely off market. Not at all true that every process is banked. When I was a banker I worked on a €2bn deal where the sellside didn’t even have an advisor let alone a process. Look at some of the stuff Allen and Co or BDT do, I doubt they run many or even any processes. There are off-market businesses out there, just got to work really hard to find them.

The Execution Principal at my fund who probably will be paid the best at year end works half the hours of the guy who works the hardest, but what he does do is constantly meet bankers/entrepreneurs (the dedicated sourcing guys hate him) and try and find out what things are actionable but aren’t going to be auctions for reasons related to speed/certainty or reputation. Even when we do end up having to jump in a process, we will normally know the management on the other side well enough that we can bid slightly below the winner’s value and get the asset anyway. To do this successfully you probably have to look at a lot of out of favour sectors.

 

Good answers already.  Sourcing gets a bad wrap because people think it's just cold calling all day...  While it can be that to an extent, you also have to consider the nature of what you're "selling".  You aren't calling people up asking them if they want to buy a mutual fund.  You're asking them to make what is likely their biggest professional decision and, in some cases, to sell their life's work.  As such, the lifecycle of the sale is usually years, which means you're really in the business of "hanging around the hoop".  It also means that you get to have more substantive conversations about the performance of their business, the challenges, expectations, etc.  It can be a bit more intellectually stimulating than it seems at the outset.

 

I'm at a large tech growth growth equity firm with a focus on sourcing (in addition to execution) - a couple points that I think are often overlooked:

1. In all flavors of MM PE / growth / venture, sourcing is increasingly a differentiator... your goal is to get to the opportunity first, build the best relationship, and have an angle to pay the best/highest price possible. Yes both sourcing and execution (and portfolio support chops) are necessary to be a great investor, but first and foremost if you can't originate past the VP/Principal level, your value-add (and chances at sticking around) diminishes greatly

2. Low IQ sourcing is cold calling down a list of random software businesses... high IQ sourcing is building real thematic knowledge around areas of mutual interest (between you & your firm) and being thoughtful in getting in front of what you believe are the highest-quality businesses. Yes, volume matters and you will have to endure the grind to find diamonds in the rough, but done well a great sourcing Analyst/Associate should be domain experts on a few interesting software/service/etc verticals and not glorified BDRs...

3. Commercial instincts matter just as much as deal execution... done well, a junior sourcing role should expose you to thinking about a wide range of situations involving valuation, use of leverage, management team dynamics, co-investor relationships, etc. while assessing fundamental business quality. Yes, you will get less reps processing CIMs or getting in the weeds of an LBO, but way more reps thinking through the most important business & people challenges in making a deal happen 

The way I see it... I spend 70% of my day on the phone with CEOs speaking about (usually) fairly interesting software businesses, and the remainder of the time finding these businesses / evaluating them. If you truly have a curiosity for business, it's hard to hate the job + you tend to work with folks who are typically more social & well-balanced vs. hardos you'll find in other flavors of investing

 

IB has a ton of sales too lol. Sourcing is just sales for losers who can’t do anything else at all but spin a Rolodex. Nice try though analyst.

 

Calling out people as losers doesn’t automatically make someone insecure, just being honest about the job. Lots of sales and entertaining and stuff that doesn’t require brains. It’s fine if it’s part of your job, but when it’s your whole job it’s typically for good time Charlie’s.

You know I’m right, so why disagree just because I was brusque about it.

Just cause I’ve had some success in banking I can’t call out people or I have to be nice about it?

 
Funniest

A lot of mental gymnastics to justify being a 40 year old who spends their time being a jerk to 20 year olds on an online forum.  Not to mention that if you're constantly having to follow up your original point with a diatribe about how you're a brusque truth-teller and everyone who disagrees with you is a pussy, it's probably an indication that you're not an effective communicator.  

No matter though, you aren't insecure, you're righteous! and rich! the truth telling bad boy! educating the masses! telling it like it is! very cool!

 

People on this forum seem to always discuss a constant struggle between seeking an ideal work-life balance, finding purpose in this line of work, etc. Sourcing could be the perfect blend for folks (again, depending on the firm and how good you are): better hours, earning the same to potentially more pay than traditional execution roles, while still garnering all of the same types of industry knowledge and being more focused on the human relationships (as opposed to tied to spreadsheet wizardry).

Career Advancement Opportunities

May 2024 Private Equity

  • The Riverside Company 99.5%
  • Blackstone Group 99.0%
  • Warburg Pincus 98.4%
  • KKR (Kohlberg Kravis Roberts) 97.9%
  • Bain Capital 97.4%

Overall Employee Satisfaction

May 2024 Private Equity

  • The Riverside Company 99.5%
  • Blackstone Group 98.9%
  • KKR (Kohlberg Kravis Roberts) 98.4%
  • Ardian 97.9%
  • Bain Capital 97.4%

Professional Growth Opportunities

May 2024 Private Equity

  • The Riverside Company 99.5%
  • Bain Capital 99.0%
  • Blackstone Group 98.4%
  • Warburg Pincus 97.9%
  • Starwood Capital Group 97.4%

Total Avg Compensation

May 2024 Private Equity

  • Principal (9) $653
  • Director/MD (22) $569
  • Vice President (92) $362
  • 3rd+ Year Associate (91) $281
  • 2nd Year Associate (206) $268
  • 1st Year Associate (389) $229
  • 3rd+ Year Analyst (29) $154
  • 2nd Year Analyst (83) $134
  • 1st Year Analyst (246) $122
  • Intern/Summer Associate (32) $82
  • Intern/Summer Analyst (316) $59
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”