Apartment Renewal Negotiating Tips

Hi,

Received a notice from my apartment complex that my lease is up in July and they want to raise my rent from $10,10 to $1,000.

Given COVID, the recent(January) 2020 Trends report by IRR listing Tampa as having a hyper supply of apartments (I don't agree with that but I'll use it in my argument), and that I'm a cheap POS, I'd like to argue with them and keep my current rental rate.

Has anyone had success negotiating with a larger apartment complex to avoid a rent increase? I feel the facts are in my favor, but something tells me they won't consider it.

32 Comments
 

Agreed, just ask. I've had some success here with a large complex & company. The Property Manager might grant you something but will probably give you "I would have to ask corporate and that will probably not be granted". Still get them to ask - I would say considering x, y, z I think rent should stay the same, or whatever you'd like.

Array
 

I have no idea what "$10,10 to $1,000" means, but a good strategy would be to ask about other units available in the same building. Chances are while your unit is targeted for an increase, others have large concessions at this time. One of my best friends just "moved" into a significantly larger unit in the same building, got a month free, and kept his monthly rent the same. This will vary market to market, and management company to management company, but there are options out there.

Commercial Real Estate Developer
 
"CRE" One of my best friends just "moved" into a significantly larger unit in the same building, got a month free, and kept his monthly rent the same. This will vary market to market, and management company to management company, but there are options out there.

Interesting. Those concessions are all over NYC but they're exclusively for new applicants. Here the premium on a vacant unit will always exceed what you can get out of an existing tenant. Turning over is preferable, even with 6 weeks of vacancy.

Ugly if there's a supply imbalance, aren't there other good options for you to visit, or are you already paying below market rent?

“Doesn't really mean shit plebby boi. LMK when you're pulling thiccboi cheques.“ — @m_1
 

Sometimes you can target different buckets. like the contract rent increase might still happen, but you can get a concession on parking rent depending on how they are incentivized.

 

I’m not a corporate landlord, but I have quite a few properties and I’m being pretty understanding with tenants right now. As long as I consider you a good tenant, I’m open to arrangements.

 

Same - but I think you deal with corporate drones in this situation so it's less straight forward. You have to understand what works for them. Also can you threaten to leave if they increase the rent, and genuinely act on it? If you can't than you have no leverage.

At the moment I am just happy to keep my tenants in - am bleeding cash due to one tenant who cannot pay any longer as his whole cash flows dried up (we are in lockdown so I can't even find a tenant to replace him, so told him to just stay put until this blows over). Another tenant paid in advance to june and left back to his home country - I'll probably give him some cash back as he is begging and he left back to support the military of his home country with the situation. But I can't find anyone to replace him as can't do viewings in lockdown. Have a tenant who is super wealthy I know it, trying to get some rent free - I told him only 1 month in the event that he renews.

I pitty the guys who do short term - so very fucking happy I always did long term otherwise I'd be eating my savings on mortgage payments faster than anything else.

 

Sounds steep at the company I interned for rents would be raised $30 not $90. And I don't remember exactly on this part but think that good tenants who asked got out of rent raises (at least once).

 
Most Helpful

I don't work in real estate, but I do own a property that I lease out and have been a tenant at probably 8-10 different locations over the last 15 years. My thoughts:

1) They are asking for a 9% increase. Sure, it is only $90/month, but a 9% increase is substantial and I imagine it is above market right now. 2) Finding new tenants, at least where I own, is very challenging right now. People just aren't moving, either because they are afraid or because they can't hire the proper services to do the move. This is a double edged sword because while the property manager is likely to struggle to find new tenants, you're may also going to be challenged to move yourself. My guess is that they are betting on this.

I think the advice above is good. If you really love the place and want to stay, push back. Tell them at a 9% increase in the middle of a global recession / pandemic is way off market. Tell them you want to stay in the $1,000 range and ask them what other units in the building are available at that price point. Consider even indicating/bluffing that you may be looking to move back in with your parents (if this is even a choice). Either way, it definitely doesn't hurt to ask. I think you'll be able to get some sort of concession.

CompBanker’s Career Guidance Services: https://www.rossettiadvisors.com/
 

The company I work for is one of the largest apartment managers in the U.S. Our main focus right now is getting rent, not raising it. We've basically stepped back on raising rents.

I have been on a few webinars lately and the main consensus is that they expect rents to decrease about 3% across the board. Stay flat in 2021 and big increase in 2022 to get us back to 2019 levels.

 

Here in DC they proposed a bill that would offer mortgage relief to landlords and they must pass down to tenants. The proposal also says no rent increases if the increase would have taken effect during or was communicated during the crisis.

Array
 

Yeah I saw Bowser had a thing about that. Do you think they'll enact it?

Quant (ˈkwänt) n: An expert, someone who knows more and more about less and less until they know everything about nothing.
 

Probably? They seem to be all onboard with trying to be proactive with the COVID relief. There’s a ton of stuff in the bill though with relief for landlords, tenants, retail, and insurance for the unemployed. It will be interesting to see if it does.

Array
 

Qui amet voluptatem sint repellat animi est facere. Illo repudiandae et commodi numquam. Ullam porro quia earum saepe. Est officia nam corrupti illum. Dolor alias consequatur harum qui. Ducimus sed dolores hic quia aut porro voluptas nihil.

Modi qui molestiae non dolorem dolorem. Ipsa sit veniam modi ipsam non maxime. Vel sit labore rerum explicabo. At occaecati consequatur enim consequuntur et. Repudiandae aut dicta rem.

Career Advancement Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.8%
  • JPMorgan 01 98.2%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.1%

Overall Employee Satisfaction

June 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Morgan Stanley 01 98.8%
  • Evercore 01 98.2%
  • BMO Capital Markets 12 97.6%
  • Banco Santander 01 97.1%

Professional Growth Opportunities

June 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Evercore No 98.8%
  • Morgan Stanley 05 98.2%
  • JPMorgan No 97.7%
  • BMO Capital Markets 12 97.1%

Total Avg Compensation

June 2026 Investment Banking

  • Vice President (14) $434
  • Associates (43) $259
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (13) $156
  • 1st Year Analyst (75) $151
  • Intern/Summer Analyst (65) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
BankonBanking's picture
BankonBanking
99.0
4
kanon's picture
kanon
99.0
5
dosk17's picture
dosk17
98.9
6
GameTheory's picture
GameTheory
98.9
7
DrApeman's picture
DrApeman
98.9
8
Betsy Massar's picture
Betsy Massar
98.9
9
CompBanker's picture
CompBanker
98.9
10
Jamoldo's picture
Jamoldo
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”