I'm a pretty green leasing broker in what a lot of people would call a 18-hour city in the southeast. As I learn this market and the business, I'm trying to pay attention to the type of broker I want to be and considering my Math major I have been thinking that I could somehow leverage my quantitative abilities to make myself a better office leasing broker.
To all you asset managers, in what ways have you seen leasing brokers add value in a creative way or particularly impress you with their quantitative abilities?
In general, how do you leasing brokers separate yourselves and solidify your position in the 20% doing 80% of the deals and not the opposite?
I think that the best way to use the skills that you have would be to find smaller ownership groups who need help when it comes to making the complex deals. At the end of the day institutional owners "make" the decisions on deals - where smaller groups really rely on the broker for guidance on terms of the lease, rent structure, ect.
As a leasing broker, your value is your connections and market knowledge. You should strive to understand your market better than anyone else and know every player in it.
Always remember that ownership knows the market and also has connections, so simply having these two things ticked off a checklist isn't enough. You truly need to be a specialist.
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