Hey WSO! hosting a quick Q&A. I'm the founder and editorial director of ten31, a new media platform focused on market-moving insider coverage of the most important and least understood industries. I am the publisher of The Promote, a coveted hot sheet for CRE insiders, and a nationally recognized expert commentator on the CRE markets, with regular appearances on Bloomberg, CNN, NBC and Fox. I also co-host of The Promote Podcast, which has become the water cooler for CRE and capital-markets pros of all stripes. We cover CRE (and resi mortgage, and other industries upcoming) in a fearless, irreverent but deeply dialed-in way, with a focus on the characters and the capstacks.
Brief background:
• Path: J-School --> NYT --> The Real Deal >>> Founding ten31
• Focus: CRE narratives and analysis, deep dives, profiles, interviews, creating B2B media that feels like something the Ringer would put out: informative and entertaining
• Typical work: Scoops, deep dives, deal histories, media playbooks
• Current priorities: Growing distribution/reach of both the newsletter and pod, expanding into live events, launching a new vertical
Happy to answer questions on stuff like media playbooks, how to think about the press as a tool, the growing importance of narrative in fundraising, the biggest emerging themes in CRE, and the wildest tales in the business.
Please hit me with your most shameless qs- nothing is too basic or too spicy.
Cheers,
Hiten
Big fan of the podcast. Do you invest in CRE on the side?
Glad to hear it's working for you! We really try to bring it each week, and it's a lot of pressure to deliver but worth it.
I do not invest in CRE on the side – I'm a pure-play media guy. My partner Will however is a full-time GP, part-time media guy. Our balance is part of what makes the pod hit I think.
Will I have better success on hinge if I have finance or commercial real estate as my job? I’m a note buyer so it’s a blend of both.
What do Amr Korangys armpits smell like
First off, Ten31/The Promote are an independent company that have no connection to Amir. Though I love the guy and got my start there.
Second, I wonder what compelled you to go down this route with your comment. WSO generally seems like a constructive and interesting community, rather than these 4chan vibes you're bringing. Who hurt you?
Del.
How do you stay in touch with market trends? How would you recommend college students keep up with market trends?
I read everything, so all the relevant trades in markets I'm tracking plus the business sections of the mainstream papers. And then I spend a TON of time talking to people actively in the mix, everyone from debt brokers to lenders to principals and attorneys. That's why hopefully the content on our platform feels immediate and insider-y.
Read The Promote (obv), The Real Deal and absolutely subscribe to the CRE trade publication in the market you're in - getting in the habit of seeing the kind of transactions and the people doing them will be a valuable leg-up once you get started.
Big fan. One suggestion is I know alot of what you discuss is in and around NYC but would love to see more national discussions
I do enjoy the discussions with some outsiders you bring on. I forgot the one pod but he was a lender and shared straight up deal terms. Seemed like an energetic and cool dude.The one I least enjoyed was the airplane hangar guy, not sure why he even decided to do the pod as he refused to share any info. That episode felt off.
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