Retail CRE Debate: Dwell Time vs Foot Traffic
Had an interesting discussion yesterday with a colleague who focuses solely on retail development. He's of the opinion that foot traffic is more important than dwell time. Increasingly today, I would bet more (especially younger) CRE folks believe the opposite: being able to keep a shopper on-site, whether through restaurants, coffee shops, great placemaking, "3rd places", entertainment, or otherwise, encourages more shopping/sales (noticing stores they otherwise wouldn't, hanging around long enough that they end up deciding to make that clothing purchase, etc). The counter would be: why spend capital creating great places for people to sit and not buy anything. Would love to hear others thoughts on this topic, and any relevant info or anecdotes.
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