Does anyone know what analytics is?
I've overheard a conversation of an employee at Deloitte talking about analytics.
Can you please tell me what it is? What do you think about it? And is it a major?
I think Google uses analytics a lot but not 100% sure (see what I did there?)
From what I understand, analytics is pretty much statistics meets computer science. It has some more intricacies to it but I would think a statistics degree will serve you just find for the position. It is pretty much just taking data and manipulating it for whatever purpose. Think things like data mining or excel on steroids. The biggest thing is learning the languages like R and SQL and then combining it with the statistics knowledge to understand what you are doing or what the numbers tell you.
It is definitely a growing field. Also a bunch of Masters programs are starting to pop up and there are a handful of ones that currently exist like NYU or Northwestern. It is a profession where there will be jobs and you can jump around to different types of industries b/c the skills are very transferable to any industry.
Overall, seems like a place that will have tons of job and even job security but won't make you rich nor take you to the C-level.
Analytics at my company (upstream petroleum) is about analyzing systems with dozens of variables, finding previously unknown relationships between those variables, and building business rules and practices to increase profitability based on those findings.
Based on the first few projects we've pushed through, this seems like an extremely target rich environment.
Analytics has its place... but I'm worried that people are going to start throwing it at every complication. Some things take creativity and intuition... not just running numbers.
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