F b-school, check d-school?

I was just wondering what people on here thought about Stanford's new Design School when compared with other business schools. Do you think it will be a competitive substitute for b-school?

http://online.wsj.com/article/SB100014240527023035064045774468321785377…

7 Comments
 

Someone saw 60 minutes last night.

"The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts." - Bertrand Russell
 

It will not help you in terms of recruiting. You have to be nuts to think a degree from a design school would replace or be a remote equivalent to an MBA.

I am a major proponent of design thinking, however. Stanford does have a massive appeal, in my opinion, since anyone in any other school at Stanford may enroll in courses at the d-school. Going to the GSB would let you take d-school classes, and in terms of value for your career, that might end up being massive. For recruiting, however, no real value at all.

I am permanently behind on PMs, it's not personal.
 

I like the concepts, but I don't think it will ever gain the traction that the MBA has. The MBA is a well known degree with distinct benefits for those who go to top schools - network, brand, etc. However, I am willing to bet that MBA programs will start incorporating these concepts into electives if not the core curriculum.

 

I took a few classes at the d school some time ago. I don't have subscription at WSJ so couldn't read the article, but i don't understand why anyone would compare the d school to MBA programs...

The "design thinking" is definitely an interesting perspective / theory, and perhaps one that can be applied to corporations with positive impact. However, the d school does not seek to train future corporate leaders and managers at all... they are very much focused on products and how to revolutionize the designing aspect. All of the d school corporate sponsors I've seen are engineering / technology powerhouses, not banks and consulting firms.

 

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