Kellogg (marketing reputation) vs. Columbia (NYC location) for CPG?
Hello hello
A bit of a narrow question, but would love to get the community's opinion.
Helping a friend with their application strategy. She's looking to head to B-School from a Wall Street background and wants to use B-School as a transition route to brand management in the beauty industry. Yes, yes, I know this is a surprisingly common dream amongst banker girls!
We're narrowing her school list down...and are tossing up between Kellogg and Columbia.
In the context of her goals:
Kellogg - seems like a good bet because of their traditional strength in marketing and strategy. We have heard that the CPG giants (your P&GS, Reckitt Benckiser, Pepsico etc.) recruit particularly heavily here? Is that true in anyone's experience?
Columbia - wondering how influential the NYC location is. A quick stalk on LinkedIn seems to suggest that a lot of cosmetics companies (who maybe do not have a huge intake each year and need to be selective about where to recruit) seem to take their MBA hires from NYU or Columbia due to the geographical proximity. E.g. HQs of Estee Lauder, L'Oreal, Avon, Revlon are all in Manhattan, and seem to have a lot of MBA associates from NYC based universities.
Interested in getting any opinions or even first hand experiences.
(In a perfect world she would apply to both, but she already has a shortlist of 6 and doesn't want to overextend)
why doesnt she apply to both?
So she bagged a rich guy, eh?
I'd have to suggest NYC. Not only the brands you mentioned, but higher-end stuff like Chanel. Also gives her the flexibility to do something more fashion-oriented like Hermes.
apply to both, youre not guaranteed to get into both and have your pic
listen to shorttheworld. seriously...especially considering how early it is in the app season. Columbia already came out with their essays and you're not doing that much additional work from 6 to 7.
So she wants to get into Brand Management, and Kellogg isn't on her shortlist of 6 schools??? What 6 schools would she put ahead of Kellogg??
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