"How would you innovate the Sales and Trading Industry?" - Interview Question.

SO my friend had an interview for a Sales and Trading role which I also have an interview for (long-term internship) at the same bank. He was asked in his interview "How would you innovate the S&T industry"; which he gave his best answer at in the moment (being more tech). Both of us are pretty stuck for what would best answer it. Would any of you guys have a suggestion?

Thanks, AG/.

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