So we had some of our Reuters reps come into the office yesterday discussing the same old stuff. However, at the end of our conversation one of the sales reps mentioned a competition in which one lucky reuters customer could win a seat on some arctic amphibious assault vehicle that was going to set the Guinness record for amount of time crossing the south pole. http://thomsonreuters.com/products_services/finan…
My jaw literally dropped to the floor when I heard they were sponsoring this as part of their marketing scheme for a their new platform. This expedition probably costs anywhere from $10-20 million to host.
When I was thinking about the possibility of winning, a certain dilemma came to mind. Would you want to be a part of the expedition and resulting record holder or would you want to auction your seat off on something like Ebay? Being a 1st year analyst, I would strongly consider auctioning to some former pit-trading adrenaline junkie. On the other hand, how cool of an experience would it be?
Pack your vodka and schnapps boys...
