In a nutshell I ran into an asset trader from Blackrock. he mentioned that he worked extensively on a smart beta project over there. I asked him about it and the concept completely flew over my head. Can anyone give me an overview of the strategy? How exactly is this strategy different from factor investing but with value companies?
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https://www.blackrock.com/sg/en/ishares/smart-beta
It's a marketing gimmick so that ETFs can try to charge higher fees. I'd say it's slightly less jokey than ESG but not by much...
"Smart Beta" taken literally is an oxymoron.
I second this.
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