What's a 'natural buyer'?

What does this term refer to in a trading floor? Thanks!

Natural buyer in sales and trading

The phrase natural buyer is used in the context of equities in general. It means that the customer is the actual buyer.

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2 Comments
 

I think it means there's a client that's looking to buy the security so the trader is a natural buyer

Why not just ask someone on the trading floor? That's the whole point of the internship.

 

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