Fundraising for a first time fund

Ignore the throwaway title. 

Looking for advice from some more experienced monkeys in VC. I'm raising a first-time VC fund of ~$15M with a strong angel track record but minimal fundraising experience. I've been really successful getting small-check investments from big names within tech & VC but struggling to identify, contact and source institutionals & family offices that would actually help us fill the fund.

Any databases of potential LPs or advice on how to best approach this? 

2 Comments
 

Based on the most helpful WSO content, here are some insights and advice for raising a first-time VC fund:

Identifying and Contacting Potential LPs:

  1. Targeted Outreach:

    • Keep Your List Smaller: Focus on a smaller, more targeted list of potential LPs rather than casting a wide net. This allows for more personalized and effective outreach.
    • Research Holdings: For institutional investors like endowments, research their current holdings to identify gaps or areas where they might be underexposed. This can help tailor your pitch to their specific needs.
  2. Utilize Existing Networks:

    • Leverage Connections: Use your existing network within tech and VC to get introductions to potential LPs. Personal referrals can significantly increase your chances of getting a meeting.
    • Angel Investors: Since you have a strong angel track record, consider asking your angel investors for introductions to institutional investors or family offices they might know.

Databases and Tools:

  1. CRM Systems:

    • CRM for Follow-ups: Managing outreach and follow-ups can be challenging. Utilize CRM systems to keep track of your interactions and ensure timely follow-ups. While some CRMs might have failed you in the past, exploring different options or customizing them to your needs might help.
  2. Market Data:

    • Market Data for Asset Classes: Familiarize yourself with market data for various asset classes. This can help you understand the investment preferences of different LPs and tailor your pitch accordingly.

Creating Urgency:

  1. Sense of Urgency:
    • Highlight Unique Opportunities: Emphasize the unique opportunities your fund offers and why now is the best time to invest. This can help create a sense of urgency among potential LPs.
    • Limited Time Offers: Consider structuring your fundraise with limited-time offers or early-bird incentives to encourage quicker commitments.

Additional Resources:

  1. WSO Training Programs:

    • Private Equity Master Package: Consider enrolling in advanced industry-specific training programs like the Private Equity Master Package offered by WSO. This can provide you with valuable insights and skills for managing the fundraising process.
  2. Networking Guide:

    • WSO Networking Guide: Utilize resources like the WSO Networking Guide to improve your networking strategies and increase your chances of connecting with the right LPs.

By focusing on targeted outreach, leveraging your existing network, utilizing CRM systems, and creating a sense of urgency, you can improve your chances of successfully raising your first-time VC fund.

Sources: How to raise a fund - what I know, and what I'm clueless about, https://www.wallstreetoasis.com/forum/consulting/any-advice-on-tools-for-researching-info-collection-distilling-reports-managing?customgpt=1, GP vs LP - Which is better, GP vs. LP Day, How to go about L/S HF recruitment for a pod from 2 years in IBD as analyst?

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