One page memo

I have just graduated and looking for jobs. For one of my interviews I have been asked to prepare a one page memo on a private company. It's also mentioned that the approach is flexible. Since its a private company and therefore has no financials online, how am I meant to approach this. Do I just provide generic information (such as, business overview, founders, latest funding round, market opportunity, competition, etc) with little to no financials? Or how would you approach this given it's a private company? What could they potentially be looking for? Any bit of help from anyone in the industry would be great!

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