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Not a family office pro or insider here but generally speaking family office have their own allocation strategies: some allocate more to risk assets (VC, PE/Growth Equity, Emerging market) than others depending their risk profile. If your expertise is VC/Growth equity, there are definitely denominator effect risk in which forcing the family office to allocate less capital into VC type of deals. 

On the other hand, a VC fund would allocate all of their commitment to founders and ventures. 

 
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