East Coast vs West Coast PWM- Investment Advisory

Hey everyone, I am from New York, but I am going to be interviewing with an investment advisory firm out in Los Angeles (SEIA Signator). They have 5.1 billion AUM as of December 2015, and growing. I am a 22 year old that graduated from college last May (Syracuse University) with a degree in Communications. I will be looking to work within the marketing department of the company. I was just curious as to all of your thoughts on the East Coast vs. West Coast battle in terms of these things...

Cost of Living
Quality of Life
Hours (Do you pump longer hours on the east or west..traditionally everyone says the East Coast is worse)
Office Culture (is the west coast actually more laid back)
Salaries

Now I know that things can vary from firm to firm, and even from manager to manager, but in general what are your thoughts. Because I'm from the east coast will I be looked at in a different way as well?

Thanks!