In the article, "New iPhone Key Feature Is Its Price Tag," discusses whether the forecasted higher than the usual retail price of the future debuted 10th-anniversary iPhone will drive the overall profit to decrease or increase.
Tim Cook, the CEO of Apple, is betting that Apple consumers will accept the price jump in return for its foreseen revolutionary debuted features added on to the 10th-anniversary iPhone.
You can check out the top 20 features of the iPhone (8) here:
On the other hand, the RBC study suggests,
Many existing customers aren't willing to shell out $1,000, a result that shows the hoped-for revenue boost is not a given. Only 2% of those surveyed would pay $1,000 to $1,200 for a new phone...
However, recent studies suggest,
There is, in fact, significant pent-up demand for and excitement surrounding the next-generation iPhone, and those factors, combined with the replacement needs among the 700 million-plus iPhone installed base, should power a super cycle for Apple this fall.
All in all, there is no question that iPhone (8), which accounts for ~60% to ~69% of Apple's total revenue, will have an impact on Apple's share price.
I am optimistic about Apple's share price. I believe Apple iPhones sales have recently declined because many people are anticipating the iPhone 8 to come out this September in the yearly Apple Keynote event, thus are holding off on any recent iPhone purchases. Considering this and the 10th-anniversary iPhone's revolutionary new features, I am betting on an abnormal surge in iPhone (8) sales when the iPhone (8) does get released to the public. And as a result, this will allow Apple's share price to increase.
What are your thoughts, monkeys? Apple iPhone (8) gold or dust?