Deal Lingo: Advisor to the Board = Fairness Opinion?

Hi there,

just a quick question about the whole banking lingo..
Sometimes in articels you can read the following:

Goldman Sachs was financial advisor to The Beer Company, while Centerview advised its board.

Does advising the board = fairness opinion? Or is it real advisory work, which will give you a larger amount of fees than a fairness opinion?

Cheers!

 
Best Response

not sure, this is pure speculation.. but likely in advising the company you're much more engaged in the details, market outlook, industry dynamics, etc... it'll be a much more focused and specific exercise.

BoD just want to make sure everything is on the up and up, so they'll probably just want to get an idea of where the industry is trading, what the company is being valued at and where possible pitfalls are.

For example, someone on the BoD is likely not going to say well in this business segment we've got very strong distribution channels and customer relations that we can leverage to drive outsized growth in Y segment if we don't divest it/wind it down... so we'll probably face some margin squeeze in the near term but will experience a solid growth outlook 2 years out... lets look at how this business unit will impact performance/value based on a few scenarios. That could be something you would see from a management advisory role, however.

 

Marcus sort of hit it. If you're advising the company on an M&A transaction, there's a lot to the process. Build the model, perform diligence, write books (as necessary), etc. etc. A fairness opinion is 100% technical. You know what kind of outcome you want, so that helps select comps, and you run the gamut of valuation analyses: comparable companies, precedent transactions, premiums paid, DCF and, occasionally, LBO. Being that it is on file with the SEC and subject to scrutiny, this exercise is typically exceptionally, exceptionally tedious — has to be proper justification for pretty much everything that is done. Can really be an analysts' worst nightmare.

 

Usually Special Committee advisory work involves situations where the buyer is a related party or majority shareholder (e.g. the Chairman or CEO of the Company). Because most often than not the Company is a listed entity, there is a real danger of lawsuits by minority shareholders if there is perceived to be a "sweet heart" deal or improper process.

There is a recent spade of take-private transactions (read: J-Crew, Playboy, etc.) where this is the case. A Special Committee is formed to represent the minority shareholders and is supposed to make up of independent directors. Often times an investment bank is hired to do one or two things: 1) help the Special Committee negotiate for a higher price with the Buyer Group, 2) solicit alternative, higher offers (Go-Shop). At the end of all the hoopla, if the advisor have exhausted all available means to increase the price and the SC agrees to the deal, then the same bank may issue fairness opinion.

Sometimes the two tasks are done by separate banks. A fairness opinion provider is someone who provides a letter (and sometimes, report) stating why the deal is "fair". But a SC advisor is involved in active negotiations and the goal is to obtain the highest price possible - so you see the difference.

 

ChairmanMao is spot on. The grand majority of Special Committees are raised due to conflicts of interest within the Board of Directions in regard to a specific transaction (management buyouts are the most salient example). I do want to add though that sometimes SC's are raised when there doesn't appear to be any conflict of interest, but because of a subtler conflict between the Board and Management.

For example, sometimes you see a deal that Management supports, but the Board raises an SC to "explore strategic alternatives." Or the other way around - an offer that Management rejects right away, but that the Board would like to see evaluated, almost always citing their legal obligation to maximize shareholder value. A lot of times it really is a debate about value - other times it's probably political.

For analysts, Special Committee advisory work resembles any other live deal, while fairness opinions are largely an academic exercise. SC advisory work is certainly not "beneath" advising management - it's fundamentally the same work, just for a different boss. If you'd like, you can even think of it as advising Management's boss.

 

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