First time PE type structure, formation & mgmt

Hi all - I invest & operate real estate and a number of investors have inquired about various private placements. I’ve never done this and am hoping for some guidance on how this is best done & structured. 

Currently, I am doing DD on a $1.5m investment into a holdco that owns 2 retail brands & looking to grow. The company wants me to aggregate my investors then create an SPV to invest into their company. I brought in a friend that currently operates e-commerce businesses to help me vet & oversee. 

The below is what I was thinking, any guidance / edits / suggestions would be much, much appreciated - thank you

1 - Structure - GP/LP (LLC

2 - GP investment, in real estate we typically put in 10-20% of the equity - I’ve read for PE (which I figure is the best comp?), 1-3%. My assumption is that in this case since it's a single investment, probably more like 5-10%

3 - Fees -- 6% pref, then 2 & 20. In real estate we'll take an acquisition fee (generally 2%) and then 15-25% in promote; property management we do in-house and charge according to local market ~4%. Are acquisition fees customary? If so, %?  

4 - Expenses - 1) reasonable operational & professional services needed & charged to investors; 2) then in a capital event, proceeds are reduced by expenses before pref, capital return & promote. 

5 - DD - I found a company that specializes in DD and started discussions a lawyer & CPA —> Capitalize all DD & formation costs 

6 - Regulatory filings & legality -- bit more unsure here — what would I need to do? What would my investors need to do? Should I expect the holdco to do anything? 

7 - I am not an HNW, would I technically be allowed to invest? From what I see it's no even given the recent update to accredited investors. I do not have a prior relationship with the e-comm owner. If not, can I still set up the vehicle, manage it for the investors & take the fees? 

1 Comments
 

Ea quo corporis dignissimos illo. Assumenda nihil impedit in sunt. Aut cum impedit sapiente aperiam aliquid. Fuga recusandae et necessitatibus laborum dolor nobis.

Maxime aut mollitia voluptate iste qui quibusdam tempora. Nisi dolores ad dolores quod mollitia animi accusantium. Animi libero ullam aut.

Career Advancement Opportunities

June 2026 Private Equity

  • The Riverside Company 99.6%
  • Blackstone Group 99.3%
  • KKR (Kohlberg Kravis Roberts) 98.9%
  • Warburg Pincus 98.5%
  • Bain Capital 98.1%

Overall Employee Satisfaction

June 2026 Private Equity

  • Blackstone Group 99.6%
  • KKR (Kohlberg Kravis Roberts) 99.3%
  • The Riverside Company 98.9%
  • Ardian 98.5%
  • Starwood Capital Group 98.1%

Professional Growth Opportunities

June 2026 Private Equity

  • Bain Capital 99.6%
  • The Riverside Company 99.3%
  • Blackstone Group 98.9%
  • Starwood Capital Group 98.5%
  • KKR (Kohlberg Kravis Roberts) 98.1%

Total Avg Compensation

June 2026 Private Equity

  • Principal (9) $653
  • Director/MD (24) $547
  • Vice President (98) $365
  • 3rd+ Year Associate (104) $281
  • 2nd Year Associate (235) $272
  • 1st Year Associate (411) $229
  • 3rd+ Year Analyst (33) $157
  • 2nd Year Analyst (97) $134
  • 1st Year Analyst (272) $124
  • Intern/Summer Associate (38) $81
  • Intern/Summer Analyst (355) $62
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
kanon's picture
kanon
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
DrApeman's picture
DrApeman
98.9
6
dosk17's picture
dosk17
98.9
7
GameTheory's picture
GameTheory
98.9
8
Betsy Massar's picture
Betsy Massar
98.9
9
CompBanker's picture
CompBanker
98.9
10
Linda Abraham's picture
Linda Abraham
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”