How should college students be using LinkedIn?

What do you recommend college students (especially underclassmen) do on linkedin?

Just make a profile? Put it on their resumes? Follow companies? Post articles - or is that annoying?

Also, if you see a second degree connection who you would like to talk to or contact, do you ask the middle person to introduce you, or is it "okay" to just introduce yourself?

 

How I got my MM IB internship as a sophomore:

  1. LinkedIn Search --> "School Name" + Investment Banking Industry i. bunch of people popped up from Boutique + MM + BB IB.

  2. Listed down all the MM people (did not bother to talk to Boutique & BB folks)

  3. Googled the name of the firm to get its number.

  4. Called the firm to get the email address of the alum MD.

  5. Emailed him.

  6. Got response.

  7. Set up coffee and all.

  8. Got the internship.

Hit me up with any question(s).

"I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature."
 

I did a similar approach to the above post which landed me my current SA gig in the ER department of a MM IB as a freshman.

I joined my schools alumni page and just did a search for "investment" and got dozens of pages. I just scanned people for relevant occupations or positions and then cold emailed them after finding their email on the firms website.

In the case which landed me my internship the firm didn't list emails on their website, so I sent him an InMail and then he contacted me via his work email.

Lemme know if you have any questions.

 

You think Northwestern is a non-target?!

Yes, use LinkedIn. You would be crazy to not use it. LinkedIn is a godsent networking tool.

"You are neither right nor wrong because the crowd disagrees with you. You are right because your data and reasoning are right." -Warren Buffett
 

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