The Metaverse is a meme and the last nail in Facebook's coffin
The entire concept of metaverse basically is Facebook's final, desperate attempt to remain relevant. But since it's Facebook, everyone thinks it's hot shit and Microsoft, Adidas & co are now getting in the game. I don't blame them: in a world where "innovation" is highly technical and doesn't affect the average person (think biotech, machine learning, nanomaterials), a new concept that can be sold to the masses is without a doubt likely to generate enthusiasm among the executives of those massive corporations who vie to capture the attention of consumers.
However, I think we need to look at what the Metaverse actually is: a fucking virtual universe where everyone looks like a cartoon character and which is somehow supposed to replace real life. The only reason people hype up the metaverse meme is because they hold crypto tokens related to that (like MANA) and want to pump their bags. Remember how Virtual Reality ended up? It was supposed to change everything - from gaming to healthcare - but now people just use VR headsets to watch POV porn. The "Metaverse" will have a similar fate because the hype around it is absolutely inorganic - no one wants to connect to a "virtual office" or go to a "virtual concert" where you do things that you could do in real life.