Underwitting for pennies

Can someone please explain to me why J.P. Morgan and Morgan Stanley are low ballin the underwitting of GM's IPO?
Why are they doing it at a quarter of the price they should really be doing it for?
I have a feeling that cutting down fees to half or a quarter of the price will become a new trend and in the end the whole industry will be screwed.

Bidding wars in IBD... Is it me or investment banking is completely losing it's luster?

 

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