I was wondering what is the best way to tackle this seemingly innocuous interview question
- "Why BCG?"
What things should I mention in my answer?
Thank you very much!
Why do you want to work for BCG? (McKinsey or Bain)
This is a question that you will be asked in almost any interview with any consulting firm and you need to be ready to knock it out of the park. You should shape your answer to this question by reading about the firm and by speaking with people who are currently working there. You need to know why each consulting firm feels that they are unique and hit on those points as well as touching on the cultural points about why you want to work at BCG, Bain, or McKinsey.
Go to BCG careers section on their website. Look at what they typically expect of their people and frame these as answers to Why BCG (works for any firm)
When recruiting, I wouldn't even apply to a firm (particularly MBB firm) unless I had done at least 1 informational interview (often times several) with someone else in the firm to ask pointed questions that would give me this type of information.
This really becomes a layup question at that point.. you can say something like...
In doing my research on which firm I thought would be the best fit for me, I spoke to [John Doe Engagement Manager] out of the [largest local office in my area] and I believe there are 3 key distinctions that make [MBB firm] the right place for me - [1 the X distinction in culture, 2- the Y distinction in long-term opportunity, etc.] ...
Done properly (e.g. it's genuine), there is very little chance that another candidate will have the exact same canned answer. It also tells the interviewer you've done your homework, demonstrates you have some capacity to network and are actually interested in their firm.
Not rocket science but it does take the extra effort. IMO - If you're going for BCG and other top firms it's a good exercise to go through so you can actually make an informed decision on which firm you like best (culturally they are NOT all the same).
If you are looking for differences between the consulting firms user @24837 shared, a consulting analyst:
There's definitely unique characteristics to each one.
- McK vs BCG - specialist Vs generalist
- Bain has a PE focus and touts a "younger" culture
Moving away from MBB:
- Roland Berger - express fascination for "the" european consulting firm / challenger mentality
- Booz - global brand, at the same time low key compared to MBB
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