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Universum, an employer branding company, has released its world's most attractive employers list and investment banks barely made it to the top 10.

The fairest of them all was Google, followed by KPMG and Ernst & Young in 2nd and 3rd while investment banks JP Morgan and Goldman Sachs rounded up the top 10 in 9th and 10th place respectively.

The rest of the banks however were hanging around the middle; eclipsed mostly by F500 companies. Morgan Stanley came in at 17th, Deutsche Bank at 20th, BoA-ML at 22nd, while Citi, UBS and Credit Suisse came in at 29th, 30th, and 31st place. Barclays seemed the least sexy of the group, sitting at the 36th slot.

Universum CEO Michal Kalinowski stated that the financial services sector took a big hit from attracting top talent because:

"Due to the banking and investment sector being perceived as responsible for one of the world's largest economic meltdowns in history, employers in the industry have lost their appeal as a great place to kick-start one's career, Management consulting companies have also dropped in the rankings, often linked to the banking and investment sector, and may have been perceived as part of the problem for past financial mismanagement."

The index was based on selections of roughly 130,000 students with business and engineering backgrounds from the world's top 12 economies and schools, thus explaining why banking didn't put on a good show - and historically it never did place high anyway.

But has finance really lost its appeal?

I highly doubt it, but if that's the case then more power to us.

We bring our own appeal anyway.

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Comments (31)

  • TNA's picture

    Naaa, finance is kind of like Darth Vader right now, but I seriously doubt that the people in it really care. As if a banker at GS making 6 figures gives a shit that the deli owner things he is a crook. Only people you should care about what they think is your mom and your dog. Fuck the rest.

  • bulge4lyf's picture

    It's still as sexy as ever. When people find out I'm going to a BB next year the first thing they say is oh wow. No idea why the hell big 4 are up there, you couldn't pay me to work there.

    I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing.

  • bbc's picture

    I do think it has to do with perception but not due to the meltdown. I think it has to do with actual/perceived the work hours/conditions ... I think my generation is becoming soft. They want to be fed and play volleyball on the Google campus or whatever ...

  • non-target's picture

    I think the big 4 might have more to do with the consulting part rather than audit, tax etc. But regarding the finance sector being unattractive because of they caused of the financial crisis is a far stretch. I think it might have more to do with the excess supply of finance professionals in the market and not so ambitious/driven students finding the job search frustrating, especially the ones who are looking to make a quick buck.

  • bfoxcpa's picture

    All of the Big 4 in the top 5??? As a former associate in Big 4, I have to question the absurdity of that result...

  • LLcoolJ's picture

    quite possibly the least accurate rankings i have ever seen. BRB accepting job at IKEA over Bain.

  • In reply to bbc
    adapt or die's picture

    bbc:
    I think my generation is becoming soft. They want to be fed and play volleyball on the Google campus or whatever ...

    I think your on to something here, wussification of America... too many kids playing ultimate frisbee because they're afraid to put some pads on and hit someone

    It doesn't bother me, just adds more soy milk drinking push overs to the male population to be dominated

  • blastoise's picture

    when i first read title thoght it was fiance not attractive any mo :(

  • In reply to bfoxcpa
    surferdude867's picture

    bfoxcpa:
    All of the Big 4 in the top 5??? As a former associate in Big 4, I have to question the absurdity of that result...

    Where are you now after Big 4?

  • In reply to bbc
    econ's picture

    bbc:
    I do think it has to do with perception but not due to the meltdown. I think it has to do with actual/perceived the work hours/conditions ... I think my generation is becoming soft. They want to be fed and play volleyball on the Google campus or whatever ...

    It doesn't have anything to do with being soft. The fact is, most young people would rather spend their weeknights/weekends in bed with their girlfriend and going out with their boys. That's a pretty logical decision for many people. Especially when you can still get a decent paying job outside of IB. Sure, you won't make 6 figures at 22, with the same chance at making 7 figures at 30. However, making $50K at 22 with a good shot at making $100K at 30, all the while working 40-50 hours a week, is a pretty sweet deal for most people. And lastly, many smart people actually find IB/finance boring, so it's not a good career path for them.

  • In reply to econ
    surferdude867's picture

    econ:
    bbc:
    I do think it has to do with perception but not due to the meltdown. I think it has to do with actual/perceived the work hours/conditions ... I think my generation is becoming soft. They want to be fed and play volleyball on the Google campus or whatever ...

    It doesn't have anything to do with being soft. The fact is, most young people would rather spend their weeknights/weekends in bed with their girlfriend and going out with their boys. That's a pretty logical decision for many people. Especially when you can still get a decent paying job outside of IB. Sure, you won't make 6 figures at 22, with the same chance at making 7 figures at 30. However, making $50K at 22 with a good shot at making $100K at 30, all the while working 40-50 hours a week, is a pretty sweet deal for most people. And lastly, many smart people actually find IB/finance boring, so it's not a good career path for them.

    Common sense, I like it.

  • In reply to econ
    Serialacquirer's picture

    [/quote] It doesn't have anything to do with being soft. The fact is, most young people would rather spend their weeknights/weekends in bed with their girlfriend and going out with their boys. That's a pretty logical decision for many people. Especially when you can still get a decent paying job outside of IB. Sure, you won't make 6 figures at 22, with the same chance at making 7 figures at 30. However, making $50K at 22 with a good shot at making $100K at 30, all the while working 40-50 hours a week, is a pretty sweet deal for most people. And lastly, many smart people actually find IB/finance boring, so it's not a good career path for them.[/quote]

    That is exactly what being soft is.

  • onemanwolfpack's picture

    On this blog, I've never seen so many people so excited to go work for someone else..

  • In reply to Serialacquirer
    econ's picture

    Serialacquirer:
    That is exactly what being soft is.

    LOL. Caring less about money than I-bankers makes you soft? Caring about leisure time, your social life, balance, etc, makes you soft? Are you serious? The obvious answer is that different people have different preferences, and IB/finance is just not attractive to many people.

  • JohnnyCage's picture

    He's a "one man wolf pack" of course he cares about friends, leisure time, hobbies, and living life

  • In reply to econ
    iBANKhard's picture

    econ:
    bbc:
    I do think it has to do with perception but not due to the meltdown. I think it has to do with actual/perceived the work hours/conditions ... I think my generation is becoming soft. They want to be fed and play volleyball on the Google campus or whatever ...

    It doesn't have anything to do with being soft. The fact is, most young people would rather spend their weeknights/weekends in bed with their girlfriend and going out with their boys.

    Why would you ever want to be in bed with your girlfriend, let alone have one? If you're in IB, you can have a flavor of the week, or night, however you prefer it.

  • mehp's picture

    MODELS AND BOTTLES, FUCK BITCHES GET MONEY

  • In reply to iBANKhard
    econ's picture

    iBANKhard:
    Why would you ever want to be in bed with your girlfriend, let alone have one? If you're in IB, you can have a flavor of the week, or night, however you prefer it.

    Again, maybe different preferences. Though, in all honesty, I find it incredibly hard to believe that most i-bankers are big pimps/players. I'm sure some live a cool, bachelor, player lifestyle, but I imagine some would still have a hard time pulling that off, despite their salary.

  • TNA's picture

    Econ, you are correct. Most bankers are not pimps. S&T guys are getting all the ass.

  • In reply to TNA
    econ's picture

    Anthony .:
    Econ, you are correct. Most bankers are not pimps. S&T guys are getting all the ass.

    Haha! Well played, sir.

  • In reply to TNA
    ThaVanBurenBoyz's picture

    Anthony .:
    Econ, you are correct. Most bankers are not pimps. S&T guys are getting all the ass.

    Nah, I gets mine w/ my cubicle tan.

  • In reply to bulge4lyf
    oreos's picture

    bulge4lyf:
    No idea why the hell big 4 are up there, you couldn't pay me to work there.

    i don't think they'd ever expect you to do it for free.

    "After you work on Wall Street it's a choice, would you rather work at McDonalds or on the sell-side? I would choose McDonalds over the sell-side." - David Tepper

  • Envest's picture

    Wouldn't it be nice if finance lost its popularity. Less competition, higher salaries...

  • In reply to econ
    bbc's picture

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  • In reply to bbc