You guys know I keep pretty close tabs on the start-up scene around the US. What you might not know is how much I hate shopping in general, but shopping for clothes in particular. So when I first read about Bombfell I thought it was a cool idea, but they were just in the accelerator phase with 500 Startups so I didn't give it much thought. Then I read about them again last month when they raised a $730,000 seed round, and that's when the idea really clicked for me. Not only is it a unique business model, but it sounded like a great service. So I signed up.
Here's how it works: each month Bombfell sends you an article or articles of clothing (depending upon your budget) selected for you by a professional stylist based on your individual measurements and preferences. How individual? Sign up with your Facebook account and the stylist will actually cruise your photos to get a feel for your personal style. If you like what they send you, you keep it. If you don't, you send it back and they pay the shipping both ways. You can't lose.
Bombfell lets men subscribe to a service that sends them a new, pair of jeans, or other piece of fashionable, brand-name clothing at a discounted cost of just $69 a month. The startup works not only to find something that they might not have picked for themselves, but also something that will fit well, taking into account their measurements and the variable sizing of different brands.
Bombfell founder Bernie Yoo is a formeranalyst, so he knows all about 80 hour weeks and having no time to shop for clothes - especially fashionable casual clothing. When they started the company it was just a $69 a month service, but now they've expanded to higher budget tiers to allow for more expensive items like outerwear. The base subscription is still $69 a month, but now they have subscriptions that go up to $199 a month.
About the nearest thing I could compare it to is Trunk Club, which is also a great service but a lot more expensive and cumbersome. Trunk Club actually sends you a trunk full of clothing and you keep what you want and send the rest back. With Bombfell, it's just one or two articless of clothing a month and they have less than a 3% return rate.
Last month they sent me this pair of Original Penguin trousers and this month they're sending me this Japanese cotton oxford shirt. I could see myself picking out the on my own, but I probably wouldn't have bought the trousers they sent if I was out shopping and that's the coolest thing about Bombfell. I love the trousers they sent me, so having a stylist on the cheap is getting me out of my staid conservative style (I normally dress like I'm attending the funeral of someone I didn't particularly care for each day).
So if you're pressed for time or just hate shopping like me, check out Bombfell with this special WSO link. When I called Bernie Yoo and told him I was going to recommend the service to you guys he said he wanted to do something cool for WSO, so he had his guys add the secret message across the top of the home page. Banker humor.
Anyway, the service is legit and the company is taking off like a rocket. They've posted double digit growth over each of the past six months, and they're shipping thousands of orders each month. Which is cool, because that means there are a lot more lazy slobs like me out there. But then you already knew that.