Worth launching an independant equity research firm?

Hi,

I have about 15 years of experience in public equities investing, mostly in large LO shops in Europe. My last shop had a cash issue end of last year and I was let go with most of the team. I am contemplating two new jobs at the moment, but also have this idea of launching an equity research firm. 

I have mainly created the pitch around finding differentiated mid cap ideas with a long term horizon, doing comprehensive deep dives the way I used to when on the buy side. Probably asking a yearly subscription for 8-10 deep dives per year. 

I have had some good feedback from large funds that they are allocating more to independant research than the bulge brackets but wanted to see if you guys had a different view. 

One of my main worries is the pace of progress in AI, it's super useful today to go through 10-K and get industry research, but would it make the entire research product obsolete? Or will it create huge deflationary pressure on pricing for this kind of product? 

Would appreciate any feedback or view on that project! Also if you have any ideas on what kind of pricing would make sense it would be helpful. 

Thanks

4 Comments
 

Launching an independent equity research firm can be a promising venture, but it comes with significant challenges and considerations. Based on the most helpful WSO content, here are some insights to guide your decision:

Key Considerations:

  1. Demand for Independent Research:

    • There is a growing trend of large funds allocating more to independent research, as they value differentiated insights over generic sell-side reports. This aligns with the feedback you've received from funds, which is a positive signal.
  2. AI and Industry Evolution:

    • While AI is advancing rapidly and can handle tasks like parsing 10-Ks or generating basic industry overviews, it cannot yet replicate the nuanced, in-depth analysis and unique perspectives that experienced professionals bring. Your ability to provide actionable insights, long-term perspectives, and deep dives into mid-cap ideas will likely remain valuable.
    • However, AI could exert deflationary pressure on pricing, as it lowers the cost of producing basic research. To counter this, your product must emphasize quality, originality, and insights that AI cannot easily replicate.
  3. Challenges in Building a Client Base:

    • Independent research firms often face hurdles in building a loyal client base. Your buy-side experience and network will be critical in securing initial subscriptions, but maintaining and growing this base will require consistent delivery of high-quality, actionable research.
  4. Pricing Strategy:

    • Pricing will depend on the perceived value of your research and the target audience. For 8-10 deep dives per year, a subscription model could range from $10,000 to $50,000 annually, depending on the exclusivity and depth of your reports. Offering tiered pricing (e.g., basic vs. premium access) could also help attract a broader range of clients.
  5. Competition and Differentiation:

    • The market for independent research is competitive, with many players targeting niche areas. To stand out, focus on a unique angle, such as under-covered mid-cap stocks, ESG integration, or a specific sector expertise. Highlighting your buy-side experience and track record will also be a key differentiator.

Final Thoughts:

Launching an independent equity research firm is feasible, but success will hinge on your ability to: - Leverage your network to secure initial clients. - Deliver high-quality, differentiated research that AI cannot replicate. - Adapt to pricing pressures and market dynamics.

If you believe in your ability to provide unique value and have the entrepreneurial drive to build a business, it could be a rewarding path. However, consider starting small, perhaps as a side project, to test the waters before fully committing.

Sources: Thoughts on Starting Investment Bank/M&A Advisory for my Company, Future of Equity Research - 12+ Months into MIFID II, Long term, concentrated, deep fundamental investing, Advice From a Seasoned Equity Analyst, I was in Equities Research for 10 years in Asia – Ask Me Anything

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

I think a more industry proposition is being the data guy for a specific industry (ex: knowing all current and historical grocery store visits across all firms). Many buysider and sell-siders will pay for very granular information.

 

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