Customer Analytics

Had a discussion with a friend who works at Nielsen currently and he thinks that Nielsen runs this space. Any thoughts on the top companies if you're interested in Customer Analytics?

I would imagine the likes of IBM and Accenture to be pretty strong due to their technology and big data focus and the default MBB?

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Worked at IBM until recently, they're investing a lot into big data. Have client engagements with most of major (UK) supermarkets and ISP/Comms firms in this space

 

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