Tell me if I'm wrong

I know it's a very (very) broad generalization (as industry specifics would magnify the accuracy or inaccuracy of this statement), but shoot it down if you find any holes in the logic:

It's better to look for an opportunity in an industry where market share is quite consolidated as opposed to an industry where marketshare is diffracted; it's easier to stand out when marketshare is consolidated and harder to standout when it is diffracted.

7 Comments
 

Well, I suppose in the consolidated industry, it may be easier to carve a defensible niche that you can expand upon (think Netflix versus Blockbuster). On the other hand, in a fragmented industry, it may be easier to consolidate for scale and reap efficiencies (think Walmart versus mom and pops in the 80s/90s).

 

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