Director of Strategic Finance @ Subscription Tech Company AMA

Hey everyone, I lead the subscription finance function at a company you've likely heard of. Been in subscription roles for 12 years across a few consumer tech companies. The team sits at the intersection of FP&A, product, and BizOps.

If anyone is currently interviewing for these roles or just curious about them, happy to answer any questions.

Fire away!

 

9 Comments
 

Based on the most helpful WSO content, here are some key insights and potential questions you might want to explore in an AMA with a Director of Strategic Finance at a subscription tech company:

Key Areas to Explore:

  1. Role Responsibilities:

    • What does a typical day look like for someone leading the subscription finance function?
    • How does the role intersect with FP&A, product, and BizOps?
  2. Skills and Experience:

    • What skills are most critical for excelling in subscription finance roles?
    • How does experience in subscription models differ from other finance roles?
  3. Metrics and KPIs:

    • What are the most important metrics to track in a subscription-based business?
    • How do you approach forecasting and modeling for subscription revenue?
  4. Career Path:

    • What was your career trajectory leading to this role?
    • What advice would you give to someone looking to break into strategic finance in the tech industry?
  5. Challenges and Trends:

    • What are the biggest challenges in managing subscription finance?
    • How do you see the subscription model evolving in the tech space?
  6. Interview Prep:

    • What are the most common questions asked during interviews for strategic finance roles?
    • How can candidates stand out when applying for these positions?
  7. Tools and Technology:

    • What tools or software are essential for managing subscription finance?
    • How important are data/BI skills (e.g., SQL, Tableau, Python) in this role?

If you're preparing for an AMA or looking to ask questions, these topics will help you gain valuable insights into the role and the subscription tech industry. Let me know if you'd like to dive deeper into any of these areas!

Sources: Q&A: FP&A Manager at a Technology Start-up, List of Transferable Skills in Corporate Finance, Anyone do both FP&A and Corp Strat or Dev?, Strategic finance?, Leveraged Finance – 2017 Update

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

Hi! Thanks for doing this - I’m super interested in strategic finance and is there anything I should be doing as a second year IB analyst to prep for these types of interviews? Not sure if these will be more consulting-like in nature outside of behaviorals

 

Hey! I can share a few candid and actionable thoughts below:

  1. With two years of banking you'll probably be shooting for Associate roles which pay about $100k-120k base and 20k-30k equity per year for a Tier 1 city at a Tier 1 tech company. That's basically ~$150K total comp per year. Assume a 20%-30% pay cut based on location and company.
    1. In general when we look at ex IB/PE we know you guys have strong work ethic and technical skills but you guys can be too deal-focused and rigid in your thinking. Honestly, we could care less about all the deals you've worked on but can you assess the operating levers of a company and think critically about how the business moves as you pull various levers.
  2. As you interview for a company, you want to understand how that business works at the lowest level of detail. You will stand out a ton if you can explain how valuation works based on CLV (customer lifetime value) vs corporate valuation (this is for the strategic finance team, not corp fin FYI). A quick intro on CLV or LTV for a consumer subscription business would be:
    1. At the customer level what is their forecast of transactions over a prolonged period of time. People will say lifetime, but I feel that 3 years is a good starting point.
    2. You're forecasting customer value based on 1) their likelihood to retain on the platform each month (e.g. pay a monthly fee), 2) if it's a transactional business, what is their level of engagement / transaction each month on top of their subscription fee and 3) what is the monetization and margin profile of this customer / customer cohort.
    3. This will allow you to generate a long term forecasted view of a customer cohort and then map it back to its acquisition costs (CAC) and create ratios such as LTV/CAC and assess CAC payback to assess the efficiency of your marketing spend.
  3. You'll most likely be given a technical take home with raw data to assess some business problem. This will require you to build a cleanly formatted, dynamic model and provide clear and actionable takeaways. Once you pass that, you'd be invited to chat with a host of interviewers that range from the team you're interviewing for as well as cross-functional partners. You'll likely get case study questions for certain interviews that test for your ability to think critically about the business and if you understand the trade-offs between the different operating levers. 

    1. For example if you spend a lot of money on acquisition of customers, over time that spend becomes more expensive as you capture more marginal behavior and more marginal customers have worse retention overall than first mover customers. That will have significant implications on customer LTV, LTV/CAC and CAC payback metrics.

    If you have more specific questions happy to answer. Hopefully this helps as a starting point!

 

Thank you for doing this. Im curious as I’m currently in MBA. I have some corp dev experience and considering strategic finance post MBA.

1. Is it more akin to fp&a or corp strategy or corp dev in your role? Misc of everything?
2. how does the nature of the job evolve as you become more senior? What skills are the most important?
3. What does compensation look like post MBA (assuming manager level)? What does the comp trajectory look like through director and then VP?

 
Most Helpful

Hey! 

  1. I'll be honest Strategic Finance can be so broad these days you really to make sure you confirm with the recruiter/hiring manager that it's more strategic-focused vs. FP&A focused. The job posting should do a good job explaining the role in most cases. There's not really a one size fits all answer because each team can be different. At my company, some strategic finance roles are more FP&A focused whereas mine is less so. We still do quarterly planning where we need to reforecast the bottoms-up subscriber balance model, but a lot of our day-to-day job is working on strategic initiatives and subscriber performance. So it's a lot of bizops in terms of performance e.g. understanding at a lower level of detail what's driving changes to key KPIs and a lot of ambiguous financial modeling e.g. what's the payback model on creating a pricing change or adding an incremental benefit.
  2. I'd say for more junior folks it's a heavy emphasis on modeling and slide output while they develop the strategic lens. A great analyst will ask what are we trying to solve for and then map out the right analysis for the specific goal. I'd say most analysts don't do this and need direction. They're coming from a banking background where they're have high work ethic and are machines at working but may lack thinking outside the box and critically about what is the least amount of work needed to answer the question comprehensively. This is largely a product of banking culture where they're used to saying yes to everything. Once you get to manager, you're probably a power IC in most cases where you are still doing heavy modeling but you are corresponding more strategically with cross-functional partners. You can think critically about what needs to get done and why. And once you hit senior manager and director+ your job is to thought lead and build processes and innovation across your function / team. It's less about your individual output but your ability to influence company strategy in creative ways.
  3. MBAs will likely join at a manager level and my rough sense of comp is that it's around $300K for a Tier 1 city at a top tech company. And then add $50K-$100k for each level up for a rough ball park. I think the bands are pretty wide these days. So Directors are prob $450K+ all in.
 

Super helpful. I really appreciate the thorough response. I have a few quick follow-ups if you don't mind:

  • How "salesy" does the role become at the senior level? I found corp Dev often turns into a sales role at the top. Does Strat Fin stay more technical/strategic, or does it shift toward relationship management?
  • Have you seen most people stay in strategic finance as they move up the ranks? Or do they also tend to move to other parts of the org? Like GM of a team in charge of P&L or CFO track?
 

No problem at all!

  1. Strat Fin is not salesy at all. We're not client facing so there's nothing to sell. As you move up the ladder your job is to stay strategic and drive innovation and spearhead new initiatives/learnings within Finance and cross-functionally across marketing, product, ops, etc.
  2. Most people who are in Strat Fin stay here but I've seen people move to product, ops, and bizops in various occasions. 
     

    Btw, I DMed you if you don't mind checking your inbox.

 

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