Thanks for all the help. While our sample was by no means representative, I received enough responses (online as well as in-person) to complete the project. The analyst combined the data with other insights and published his research. Overall, the responses merely confirmed what we already thought, which is that most people either didn't notice or didn't care about the price increase.
Research insight: It's not always about fancy models and elaborate studies, sometimes it's just about confirming a suspicion that you have.
Bump
What is redbox?
EDIT: Googled it. DVDs and Blurays? I don't have a player for either in my house. It's so late 90s tech.
While it may seem old-fashioned for a lot of the younger generation. I do still see people using it at the grocery store. Advice for the OP; actually go to the places with a Redbox, and physically hand out the surveys. I doubt you'll get many responses from the internet.
I'm old. I'm Gen X. I grew up with VHS. I can remember when you could rent betamax from a video store.
That's good advice. We actually are surveying people at actual machines, but unfortunately a sample size of only a few machines is too small to be significant and also fails to produce the large number of responses that we are looking for. Hence, the internet survey.
This is why the information in equity research reports suck.. because they source their "statistics" from random internet users on surveymonkey.
No. This guy is just incredibly lazy.
I saw the questions asked on the survey and would love to know what insights you hope to glean from that survey.
What people do and what they say they will do are almost entirely uncorrelated. For instance almost everyone says that slick sales techniques won't work on them, yet they continue to work on a large group of people. Most people say they would change banks for 0.10% extra in interest paid to them, yet some banks pay multiples of that and few people convert.
Totally useless information and exercise. Good luck!
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