Help me out please - Brand valuation interbrand method

Hi everyone, I'm a senior from Vietnam major valuation. I'm looking for 7 factors to measure brand strength when using interbrand approach to value a brand. My supervisor told me that there are 100 multiples using for 7 factors but i can not find what that 100 multiples are. So i really need your help. Any references about 100 multiples to measure brand strength in interbrand methodology would be helpful for me. By the way, i wonder how do they get the score. Do they use statistical solution to get the score? If anyone knows, please help me out and i really appreciate this. Thank you.

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rajsmith

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+13	Is Equity Research Dying - Where Are the Future Opportunites?	4	19h
+10	Associates who stuck around for > 5 years working for the same analyst. Why?	4	6d
+9	UBS ER SA27 Superday	7	3w
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1	redever	99.2
2	kanon	99.0
3	BankonBanking	99.0
4	Secyh62	99.0
5	GameTheory	98.9
6	Betsy Massar	98.9
7	CompBanker	98.9
8	dosk17	98.9
9	DrApeman	98.9
10	Mimbs	98.8

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Help me out please - Brand valuation interbrand method

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