Help. Selection of companies for peer group

Hi

I am about to try relative valuation and ratio analysis, but I am having difficulty considering which companies belong to the peer group. From what I have read, it seems that companies are considered comparable when they are from the same industry. I have also learned that companies must have the same market.

I was looking for companies that I can compare with Home Depot. Using finviz, I found that home improvement industry included the following companies: 1 Floor & Decor (hard surface flooring and related accessories) 2 Home Depot (building materials, home improvement products, lawn and garden products) 3 Lumber Liquidators (hardwood flooring) 4 Lowe's (building materials, home improvement products, home furnishings, garden equipment, lumber) 5 Tile Shop (stone tiles, maintenance materials)

Although they belong to the same industry, they don't have the same products. The closest to HD is Lowe's while the rest seems to have little to no similarity in products with HD. Is it valid to include FND, LL, & TTS to the peer group or industry average? Are there more companies to include to this peer group?

I looked into the annual report using the find function for competitors, but I didn't find any. I have yet to try looking into equity reports on HD.

3 Comments
 

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