How do ERs get ranked?

sorry, M&A only ‘ER idiot’ here.

Friend’s dad was ranked as No.1 ER analyst for a few years at GS/JPM/MS a good 20/30 years ago.

How does one rank an ER analyst?

Am I wrong in saying they maintain relationships with their firm’s coverage companies and obviously cannot deviate as that’s literally their revenue source, as well as drumming up buy side relations for trading..facilitating other cross-sale ops for the broader segments of the bank?

Really struggling with what ranking direction/metrics there would be? Thanks

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