Kogan, why is it one of the most shorted stocks in AU?

I see why other companies are on the top shorted stocks in Australia, like airlines or buy now pay later or other travel companies but why a company with gross sales of around a billion plus such a diversified portfolio, strong historical record, CEO performance, user growth and other things like inventory etc

Why on earth they worth less than 1bil at the moment and are in the top shorted stocks?

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