Revenue projections - Revenue drivers?
Hello all,
I am making revenue projections for a new venture report for university project. Our product is photochromic glass that will be sold to car manufacturers. Assuming we are successful in convincing car manufacturers to buy our product, the demand for our product will depend on demand for cars manufactured.
Can somebody help me with the revenue drivers for this projection.
Much appreciated
Thank You!
Do a bottom ups analysis. Market size, market growth, # of possible consumers, average selling price.
Or use a CAGR on historic revenue
its a new venture company there are no historic revenue. Would gdp growth rate be ok as a revenue driver, since car demand has a direct relationship with gdp growth?
Top-down: do a CAGR of historic demand for cars, possibly assuming only certain manufactures do take your product and focusing on them, not the whole market
Bottom-up; Project population growth, multiply times the percentage of people that are in the "driving age" and thus would buy a car, filter by the market share of the manufacturer that would buy your product
You could also do revenue growth projections for all manufacturers and do a weighted average with the market share of each
What are some comparables? What makes your product have a competitive edge over current products? Comparable revenue growth could help you estimate your product growth
Revenue projections - Making projections for a new venture report (Originally Posted: 03/20/2013)
Hello all,
I am making revenue projections for a new venture report for university project. Our product is photochromic glass that will be sold to car manufacturers. Assuming we are successful in convincing car manufacturers to buy our product, the demand for our product will depend on demand for cars manufactured.
Can somebody help me with the revenue drivers for this projection.
Much appreciated
Thank You!
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