Most underrated brands

+1 on Charles Tyrwhitt, particularly if you focus on their discounted items.

You should also consider T.M.Lewin, the London tailor who invented the button-up shirt in 1898. The two stores are practically next door to each other on Jermyn St. in London, and their Super Fitted cut is a great option for guys who are sick of baggy waists.

For pure price/performance, Amazon's new Buttoned Down private label uses the same extra-long-staple Supima cotton as Brooks Brothers, but a significantly better value.

Nordstrom also does a very good job with their private label Nordstrom Men's Shop line.

The main problem with Uniqlo and other brands with S/M/L sizing is you're probably going to have to compromise on either collar or sleeve length (unless you're lucky enough to be a body double for the guy they had in mind when they designed their size models.) If you're wearing suit & tie, this matters: you want the sleeve to cover your wrist bone, but not your hand, and to show ~1/2" of shirt cuff when you're wearing a jacket. (Think James Bond in Casino Royale.)

https://www.wardrobeessentialist.com/post/graduating-from-s-m-l-shirt-s…