Thoughts on quiet luxury/ “old money” trend?
There has been a large trend, emphasizing “quiet luxury”/chic with an emphasis on fewer logos, classic cuts, etc. however, there is a lot of fast fashion producing garbage in this segment. Overall, I enjoy the trend and have long preferred dressing this way, but curious to hear what you all think? Some pictures below. I find some parts to be quiet cringe especially when you can tell it’s executed poorly or someone can’t carry themselves accordingly but overall like it.
The "quiet luxury" or "old money" trend has been a hot topic, especially in finance circles. Based on the most helpful WSO content, this trend aligns with a shift away from flashy, logo-heavy brands toward understated elegance and timeless pieces. The emphasis is on quality over quantity, with classic cuts and neutral tones taking center stage.
However, there are a few nuances to consider:
Execution Matters: As you mentioned, poorly executed attempts at quiet luxury can come off as inauthentic or forced. It's not just about the clothes but also about how someone carries themselves. Confidence and subtlety are key.
Fast Fashion's Role: While fast fashion brands are trying to capitalize on this trend, they often miss the mark in terms of quality and craftsmanship, which are the core of quiet luxury. True "old money" style is about investing in pieces that last, not disposable fashion.
Cultural Shift in Finance: Threads on WSO suggest that finance professionals are increasingly leaning toward this understated style. Flashy brands like Gucci or Louis Vuitton are often criticized as being "faux-luxury" or associated with those trying too hard to appear wealthy. Instead, brands like JLC, Cartier, or tailored suits from Banana Republic or Hugo Boss (when done right) are more respected.
Timeless Appeal: Quiet luxury resonates because it transcends trends. It's about looking polished and professional without screaming for attention, which aligns well with the ethos of many in high finance.
In summary, the trend is well-received when done authentically and with attention to detail. It's less about the brand and more about the overall presentation and quality.
Sources: Has finance culture become less “bougie”?, Has finance culture become less “bougie”?, Dress Like a Baller for a Fraction of the Price (Brand + How To Guide), Fashion Businesses? where are you?, What's the Middle/Upper-Middle-Class Clothing Brand Universe?
its cringe as fuck
It is a modern mimicry of traditional American ivy and prep style, with none of the quality, for people not fluent in such cultural influences. There is nothing luxurious about wearing fast fashion other than convenience. (Same can be said for European example from the period too.)
I have nothing against it and think it looks fine but is it really "old money" when there are a million jabrones doing it?
i personally think chamath palihapataya has ruined loro piana as a brand. VC/tech bros killed this style.
yea him talking about LP is beyond cringe
I couldn’t care less about it making one look like they “come from old money”, but I do like the overall aesthetic of this style. It’s a nice casual style where you can look a little elevated without being uncomfortable, which is great for summer. Appeals to me far more than that lame ass traditional preppy look
Agree, at least it's stylish. Pink board shorts with ugly loafers are such an eye sore
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