BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Because it only takes one complaint, it is very easy for a company's IP to be added - and erroneously - to a high-use blacklist like Spam Corp. Also, many blacklists add IPs in blocks, so if one user of an IP is labeled a spammer, any business using it will be penalized. And there have been instances where companies have falsely reported competitors as spammers, just to gain a market advantage [dentist email list]. Rafferty's company, Mail Work Z, has come up with one of the most effective tools available to avoid erroneously blocked opt-in email - Black List Monitor. Launched in 2004, the web-based service actively monitors, on an hourly basis, 75 of the most popular blacklists, providing clients with automated email notifications if their IPs are found on any of these lists. It also provides clients with the best available information on how to contact and negotiate the removal of their IPs from any blacklist. According to Fegarty, the genesis of Black List Monitor came from problems that Mail WorkZ and its clients were having sending email to clients.