How to quantify a target price?

I have a pitch for a company that I believe is undervalued. Amazon entered an adjacent market, but I believe the public thinks Amazon entered the company's market. I also think the consensus view on the company's growth is muted.

They are trading at (X)x Revenue but I believe they should be trading at (X*.25)x Revenue. But I don't know how to quantify what that number should be. How do you do this? How do you come up with a price target?

Thanks.

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