Surveyor vs Ashler vs Global Equities (Citadel)

I understand Citadel currently has three fundamental equity long/short investing units: Surveyor, Ashler and Global Equities. What are the differences?   

Historically, I think Citadel previously operated as Aptigone, Ravelin, Pioneer Path and maybe additional names too.  P72 has Everpoint, Launchpoint and Valist.  Why are these well known MM firms continuing to spawn new brand names?

6 Comments
 

Analyst 1 in IB-M&A

Corporate access 

No, any competent IR team knows they are the same firm wearing different hats. 
It's really to motivate different business unit heads and reduce correlation. Think about having one person oversee 60 PMs versus having three individuals overseeing 20 PMs each.

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