Big data in IB?

Hey fellow monkeys, I'm curious to know if any of you/your firms are using big data to help source business and or improve/automate processes? I know that other divisions (finance, risk, ops) are increasingly turning to self-service tools like Tableau, Alteryx and Snowflake for data integration, access to third party data and to build dashboards and achieve automation, but I'm curious to know if this is happening anywhere in IB. Maybe IB isn't as suitable for it? Appreciate your opinions. 

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