Dumb Accounting Question

I know this is a dumb question but I have a question regarding the formula below that shows up in IB Guides.

Company Value = Cash Flow / (Discount Rate – Cash Flow Growth Rate), where Cash Flow Growth Rate < Discount Rate.


Why isnt Cash Flow multiplied by (1+cash flow growth rate)? Isnt that practically the gordon growth model?


I know its dumb and I just dont understand why the top isnt multiped by growth. 

 

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