Handshake applications

When you see an application for an internship on your schools handshake website, does this mean the firm is specifically targeting your school? Or do firms just send out apps to a ton of schools. In other words, does having an application on your school's handshake make your school a "target" school for that firm? Any incite will be greatly appreciated.

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Does submitting your application through Handshake increase the odds that they actually look at it though? Have heard many online apps are just black holes and that most apps don't even get read.

 

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